Elon Musk has unveiled his controversial plans to rebrand Twitter to X. Since assuming control of the platform in October 2022, Musk has introduced a series of changes that have received mixed reviews from users. 

Bye Bye Birdie, Hello X

Elon Musk has unveiled his controversial plans to rebrand Twitter to X. Since assuming control of the platform in October 2022, Musk has introduced a series of changes that have received mixed reviews from users. 

One of the most significant shifts occurred in the verification process, where the once coveted blue tick, was revoked. Instead, Elon Musk’s overhaul introduced a contentious new approach, enabling any user to obtain the verification badge by subscribing for £11 per month. This move sparked considerable confusion and debate among Twitter users.

Undoubtedly, Elon Musk’s decision to completely rebrand Twitter has ruffled some feathers. . While some users view this change as a significant downgrade, others remain skeptical, asserting that it may not sustain in the long run. The debate surrounding this transformation has ignited passionate discussions among the Twitter community.

Twitter user @earlofbeverley pointed out how the British public in particular are renowned for refusing to acknowledge changing brand names:

Musk has already run into logistical issues with the rebranding, the first oversight is that the username ‘@X’ was already taken on the platform, meaning that the official account remained ‘@Twitter’ for days after the rebranding announcement. Additionally, San Francisco police halted the removal of the ‘Twitter’ sign on the side of their HQ as they didn’t have a permit to do the work. 

 

The response of the platform’s users was the most entertaining part of the rebrand, particular the relevant Barbie tweet:

One user predicted that this could allow Meta to rename their new text-based platform:

Greggs joined in on the fun, suggesting a rebrand of their own:

All things considered, the rebrand seems an odd choice, not only logistically but from a marketing perspective. As user @AnotherPlumbob points out, Twitter had a unique language that distinguished it from other platforms: 

The question remains: will the rebranding efforts prove successful, or will X always be synonymous with its predecessor? Only time will tell whether the new identity will manage to stick.

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(Featured Image Creds: Slate Magazine)

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