Pinning Trends: Coachella 2024

Pinterest is stepping into the spotlight at Coachella 2024, and it’s not just about music and desert vibes—it’s all about setting the trends that will rule festival fashion this season.

Pinterest, the ultimate visual inspiration platform, has become the holy grail for Gen Z users on the hunt for festival inspiration. And now, with its partnership with Coachella, Pinterest is taking its influence in the world of fashion and beauty to the next level. 

With millions of Coachella-related searches on Pinterest, the platform has become an essential tool for users to plan festival looks. By analysing user activity across their platform, Pinterest has identified several key trends that are expected to dominate the festival scene, from nostalgic festival looks to whimsical fairycore outfits and dark feminine aesthetics. These trend insights not only guide users in their fashion choices but also provide valuable data for brands and marketers looking to understand consumer preferences and behaviour.

[Image Creds: Pinterest]

To bring these trends to life, Pinterest has teamed up with celebrity stylists Chloe and Chenelle Delgadillo to provide users with fashion inspiration on the platform. Their curated Pinterest board, utilising the new feature, board preview, has made it easier than ever for users to explore and shop their favourite looks, as well as share their carefully curated Pinterest boards as videos across all social media platforms.

But Pinterest’s influence goes beyond the digital —the “Manifest Station” at Coachella will allow festival-goers to immerse themselves in trending beauty and styling experiences. This experimental marketing strategy not only enhances the festival experience but strengthens Pinterest’s brand. 

"Pinterest Manifest Station" in collaboration with Coachella[Image Creds: Pinterest]

Coachella is more than just a music festival—it’s a cultural phenomenon and a widely-acknowledged trendsetting hub. By aligning itself with Coachella, Pinterest has managed to tap into the power of social media and influencer culture, thereby shaping the fashion landscape and positioning itself as a leading “figure” in festival fashion. Pinterest’s partnership with Coachella serves as an example of how a brand can stay ahead of the curve and drive meaningful engagement with their target audience.

[Featured Image Creds: Pinterest]
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