Undoubtedly, AI is driving significant changes in marketing and advertising. In this sector, three types of AI are commonly utilised: Predictive AI, Automation AI, and Generative AI.

The Future of Generative AI in Advertising and Marketing

From small enterprises to industry giants, AI is reshaping how businesses operate, introducing innovations that range from subtle optimisations to groundbreaking shifts. 


(Image Creds: PhotoLeap]

Undoubtedly, AI is driving significant changes in marketing and advertising. In this sector, three types of AI are commonly utilised: Predictive AI, Automation AI, and Generative AI. Predictive AI makes future predictions using historical data. Automation AI automates tasks without human intervention and Generative AI creates new content like images, text, etc. that resembles human-made data.

Our creative team recently attended a conference, The Campaign Breakfast Briefing: The Future of Generative AI in Advertising,  which explored the benefits of Generative AI in marketing, and the different ways AI can aid them in research and creative tasks. 

(Image Creds: PhotoLeap]

We learnt from a number of businesses and global marketing directors who work closely with creative industries and agencies. Many creatives are considering AI tools as aids for their strategies. The aim? Not to replace creativity, but to enhance efficiency and productivity.


Benefits of Generative AI in Creative Thinking:

  • Springboard for Creative Ideas: Generative AI serves as an invaluable starting point for creative thinking, acting as a wellspring of inspiration that generates novel concepts and visuals for captivating campaigns.


  • Streamlining Press Releases: A beauty marketing expert highlighted the efficiency of Generative AI in handling press releases, particularly for brands launching over 200 products annually. Although chat GPT might not fully grasp tonal voice representation, its deep knowledge and technical capabilities prove indispensable.


  • Enhancing Efficiency: Leveraging AI tools like chat GPT significantly boosts efficiency by automating tasks such as press release writing, social media management, and SEO optimization. With embedded SEO capabilities, AI-generated content ensures high search engine rankings for increased visibility.


  • Understanding Target Audiences: Generative AI aids in crafting consumer profiles, providing valuable insights into the preferences and behaviors of target audiences. This knowledge empowers marketers to tailor their strategies for maximum impact.


  • Embracing the Metaverse: Looking to the future, the convergence of Generative AI and the metaverse holds limitless potential. By creating immersive three-dimensional worlds for marketing and branding, AI unlocks novel ways to engage and captivate audiences.


As Generative AI continues to advance and integrate with marketing practices, businesses can harness its power to drive creativity, enhance efficiency, and create captivating experiences for their customers in the ever-evolving world of marketing and branding.


Looking for a digital and social media agency based in London to help you achieve your objectives? Get in touch here.


(Featured Image Creds: PhotoLeap]

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond