In the past few years, more and more celebrities have been launching their brands, makeup,…
Digital Marketing
‘Assume That I Can’ – Viral World Down’s Syndrome Day Ad Calls Out Prejudice
Societal assumptions regarding individuals with Down’s syndrome are being confronted head-on via a thought-provoking viral…
Digital Trends Predictions: Navigating the Shifting Landscape in 2024
The dynamic landscape of digital marketing has already started to shift and evolve from what…
Meet The Influence Digital Strategy Team
I’m sure you may have heard the term strategy banded around, and you have had…
Where’s Usher: Apple Music’s Marketing Strategy for Usher’s Super Bowl Halftime Show
The Super Bowl Halftime Show is known for its extravagance, and this year, Apple Music…
The Best Dry January Marketing Campaigns of 2024
Many of us use the holidays as an excuse to indulge a little too much…
2024 Marketing Trends and Predictions
As we move into the new year, industry experts have predicted emerging trends to keep…
Medallion: Revolutionizing Artist-Fan Connections
In an era where artists seek more direct and meaningful connections with their fanbase, Medallion…
Blossoming Success: The Journey of Fleur Fratacci from TikTok to Her Own Fashion Empire
In the beautiful south of France, a young woman embarked on a remarkable journey that…
Sweet Surprises and Virtual Delights: Wonka’s Marketing Extravaganza
In the realm where fantasy meets reality, Warner Bros. Pictures has orchestrated a multifaceted marketing…