For the upcoming Paris Olympics, Nike has orchestrated a marketing strategy that reverberated through the…
Brand Strategy
From Project Manhattan to LA
The Academy Awards of 2024 brought forth a cinematic spectacle, showcasing the best of the…
Meet The Influence Digital Strategy Team
I’m sure you may have heard the term strategy banded around, and you have had…
Deadpool and Wolverine: A Record Breaking Trailer
The hype surrounding the latest instalment of the Deadpool and Wolverine franchise has reached unprecedented…
Where’s Usher: Apple Music’s Marketing Strategy for Usher’s Super Bowl Halftime Show
The Super Bowl Halftime Show is known for its extravagance, and this year, Apple Music…
The Best Dry January Marketing Campaigns of 2024
Many of us use the holidays as an excuse to indulge a little too much…
Christmas Adverts in a Cost of Living Crisis
The UK’s cost of living crisis presents a fresh challenge for retailers this festive season…
Navigating the TikTok Shop Landscape: Social Proof in the Age of Fast-Advertising
TikTok has established itself as the go-to platform for young entrepreneurs and small brands, propelling…
The TikTok Trend That Could Save Bookstores
TikTok often earns recognition for its trendy dances and acting challenges. Recently, the platform has…
The Scent of Success: #PerfumeTok’s Influence on Niche Fragrances and Luxury
Nowadays, if you ask a stranger about the perfume they’re wearing, you’re likely to get…