The UK’s cost of living crisis presents a fresh challenge for retailers this festive season…
Strategy
Navigating the TikTok Shop Landscape: Social Proof in the Age of Fast-Advertising
TikTok has established itself as the go-to platform for young entrepreneurs and small brands, propelling…
The TikTok Trend That Could Save Bookstores
TikTok often earns recognition for its trendy dances and acting challenges. Recently, the platform has…
The Scent of Success: #PerfumeTok’s Influence on Niche Fragrances and Luxury
Nowadays, if you ask a stranger about the perfume they’re wearing, you’re likely to get…
The Quiet Rebellion Of Loewe’s New Campaign
This week, fashion brand Loewe debuted 88-year-old actor Dame Maggie Smith as the new face…
Club Pret: The Secret Ingredient Behind Pret A Manger’s Comeback
After facing several challenging years, the renowned British coffee and sandwich chain, Pret A Manger,…
Burberry Streets: Redefining Urban Exploration and Brand Evolution
Bond Street or Burberry Street? Burberry’s new initiative has sparked a whirlwind of reactions within the…
The Marketing Genius: McDonald’s
In the world of fast food chains, one name reigns supreme with its unmistakable allure…
The Future of Generative AI in Advertising and Marketing
From small enterprises to industry giants, AI is reshaping how businesses operate, introducing innovations that…
Bye Bye Birdie, Hello X
Elon Musk has unveiled his controversial plans to rebrand Twitter to X. Since assuming control…