For the upcoming Paris Olympics, Nike has orchestrated a marketing strategy that reverberated through the…
marketing
Dove Launches #TheFaceOf10 Campaign
When picturing a pre-teen girl’s birthday list, one would normally picture dolls, toys and games,…
Airchat: Tuning into the Sound of Social Connection
In today’s post-pandemic world, where connection is paramount, audio is assuming an increasingly central role.…
Unveiling the Beauty of Rare Beauty
In the past few years, more and more celebrities have been launching their brands, makeup,…
‘Assume That I Can’ – Viral World Down’s Syndrome Day Ad Calls Out Prejudice
Societal assumptions regarding individuals with Down’s syndrome are being confronted head-on via a thought-provoking viral…
2024 Marketing Trends and Predictions
As we move into the new year, industry experts have predicted emerging trends to keep…
Blossoming Success: The Journey of Fleur Fratacci from TikTok to Her Own Fashion Empire
In the beautiful south of France, a young woman embarked on a remarkable journey that…
Sweet Surprises and Virtual Delights: Wonka’s Marketing Extravaganza
In the realm where fantasy meets reality, Warner Bros. Pictures has orchestrated a multifaceted marketing…
The Rise of TikTok Work Influencers
In an era where traditional influencers seem increasingly disconnected from the everyday lives of ordinary…
Christmas Adverts in a Cost of Living Crisis
The UK’s cost of living crisis presents a fresh challenge for retailers this festive season…