Twitter to Launch New Subscription Service ‘Twitter Blue’

Potential Subscription Includes Ability to Organise Tweets into Collections and ‘Undo Tweet’ Button

Details have been leaked of Twitter’s upcoming subscription service – titled ‘Twitter Blue’ – expected to be priced at $2.99 (£2.12) per month and to include specialised features, such as ‘Undo Tweets’ and bookmark ‘Collections.’

The ‘Undo Tweets’ feature will supposedly allow users to edit a Tweet that they’ve posted a few seconds prior – something that diehard Twitter users have pined after for a while. The ‘Collections’ section would allow users to organise and save their favourite Tweets for later viewing.

Twitter has previously shown interest in adopting a paid subscription model for certain features, and rumours are spreading that the company is now set to act on these plans. Whilst there is yet to be an official announcement, App Researcher Jane Manchun Wong, who typically makes accurate predictions, disclosed on Twitter details of the upcoming service, including price plans and the proposed name.

Wong is under the impression that Twitter is working on a tiered subscription model, shaping a less-cluttered, better functioning and premium version for its highest-paying subscribers.

Earlier this month, Twitter acquired Scroll: the $5-per-month subscription service that eliminates ads from websites. As Wong noted in a later tweet, Tony Haile – the former CEO of Scroll who is now on the product team at Twitter – Tweeted the day his company was acquired that Scroll would “integrate into a broader Twitter subscription later in the year.” One can infer from this announcement that another offering of the premium Twitter product would be an ad-free experience.

[Image Creds: The Guardian]

Twitter has been putting in more and more effort to monetise the site, having recently also announced the launch of a ‘Tip Jar’ feature that allows users to make donations to select creators, journalists, experts, and non-profits. In its first quarter, Twitter had a profit of $68 million on revenue of $1.04 billion, with the company reporting a 20 per cent increase in its “monetisable” daily active users.

This new “Twitter Blue” subscription service could be another lucrative advancement for the microblogging and social networking service; stay tuned to see if these predictions materialise.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond