In an era where traditional influencers seem increasingly disconnected from the everyday lives of ordinary…
Social Media
The Scent of Success: #PerfumeTok’s Influence on Niche Fragrances and Luxury
Nowadays, if you ask a stranger about the perfume they’re wearing, you’re likely to get…
The Quiet Rebellion Of Loewe’s New Campaign
This week, fashion brand Loewe debuted 88-year-old actor Dame Maggie Smith as the new face…
Paris Fashion Week: Bed Bug Hysteria
The unexpected social media sensation of Paris Fashion Week – bed bugs. Influencers spark bed…
The First Casualty Of War Is The Truth
As the tragic and shocking events of the last few days have unfolded across the…
You Are Not Alone: Norwich City’s Mental Health Awareness Campaign
Norwich City Football Club marked Mental Health Awareness Day with a powerful video that is…
The Mystery Behind The 1989 Double Album Theory
Taylor Swift is on a mission to reclaim her music. To do so she’s re-recording…
A Guide to Instagram Broadcast Channels
During the past few weeks users all over the world have been receiving Broadcast Channels…
Social Media Tips and Trends
Social media is going nowhere. It is now estimated that 4.3 billion people across the…
The Kings League: Where Sports and Digital Platforms Converge
In an era where traditional TV viewership of football has seen a decline, innovative tournament…