YouTube Announces ‘YouTube Theatre’

Online Video Sharing Platform Will Host Concerts, Creator Events and More

YouTube has announced it has successfully won a naming-rights deal, where it will have 10-year naming rights to a theatre designed to host gigs, stand-up comedy, community events, esports competitions, conferences, and creator events.

YouTube described it as a “three-story venue that combines state-of-the art technology with luxury guest amenities and features five-star acoustics.

This “YouTube Theatre” – officially opening in summer – is said to have around 6,000 seats and will be located at the Hollywood Park sports and entertainment complex in Inglewood, California. YouTube has released several images of what it could look like:

[Image Creds: YouTube]

You can also get a sneak peak into the venue in this video:

The social media giant has booked up multiple acts to perform this year and in 2022, including artists such as Pitbull, Iggy Azalea, Louis Tomlinson.

[Image Creds: YouTube]

As stated by Angela Courtin, YouTube’s VP of brand marketing:

YouTube Theatre will drive the uniqueness of YouTube by combining physical, ‘in real life’ events that bring creators and fans together,”

Courtin continued that they would be able to share the events, concerts and conferences with “our 2 billion global monthly users through livestreams and VOD content.

An exciting aspect of the theatre is the large-scale digital YouTube button icon, which will be located outside the building.

[Image Creds: YouTube]

Guests will be able to interact with the button and transform it into a video screen, on which they can see themselves and view highlights of YouTube’s creator and artist content.

What’s more, the theatre will have a dynamic digital wall within the interior, which will again feature YouTube creators and artists’ content, as well as interactive displays throughout the building.

The theatre has already got its website, which shows that preparations are well underway for the grand and highly anticipated opening this summer.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond