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The Social Short: Week 5

Facebook plans to integrate all its messaging platforms

Facebook recently announced the plan to integrate all its messaging services (Messenger, Instagram Direct and WhatsApp). The three services will still remain on separate apps, however the infrastructure behind the scenes would be the same. Facebook’s main objective is to improve encryption and security across all platforms.



Instagram expands ways to promote Instagram Stories

“Share Link” and “Promote” are two new features now available on Instagram Stories. These can be found on the ‘more’ option (the three dots situated on the bottom right corner) on your Instagram Story. The features will enable users to drive traffic towards their website or Instagram profile and to prompt viewers to send them a message via Instagram Direct. Both features will be beneficial particularly to influencers, brands and markets, as it will help bring more awareness and engagement to their stories.



You can now share your favourite Netflix series on Instagram Stories

From posting about your latest restaurant visit to what your favourite new song is on Spotify —we share almost every intricate detail of our lives on social media. iPhone users can now share their favourite films or TV shows directly from Netflix onto their Instagram Stories.

Netflix’s intention is to make it easier for members to share their current Netflix obsessions, while simultaneously helping them discover something new to watch.



Facebook adds new ‘Page Quality’ tab

The ‘Page Quality’ tab is a new feature aimed to stop activity that violates Community Standards and ‘false’ content. It will help Page managers to get a better grasp about how well (or not) their Pages are complying with Facebook’s Guidelines. This feature provides insights into any potential rule violations on their page.

As explained by Facebook: “[Through the Page Quality tab] people who manage a Page will see when we remove certain content that goes against our Community Standards and when we reduce the distribution of posts that have been rated false by a third-party fact-checker.”



  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond