The Social Short: Week 47

Facebook Introduces ‘Whale’, A Meme-Making App  

Facebook has just unveiled a meme-making app available exclusively to the Canadian audience. Called ‘Whale’, the app allows users to edit photos from their personal libraries or choose images from a provided stock photo library. Special effects can then be overlaid onto the images and once finished, the memes can be shared on Facebook, Messenger and even Instagram. 

In addition to making memes, users can create their own stickers. While not being completely original, it is sure to attract the attention of the younger audience, as it is a fun addition to Facebook’s offerings.




Instagram Announces Global Expansion of Hidden Like Counts Test

Instagram has just announced that after having expanded the test to the US, they will now start broadening to all regions.

As per Instagram; “While the feedback from early testing in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand has been positive, this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community.”

On the subject of creators and how this may impact marketing in the future, this is what Instagram had to say; “we understand that like counts are important for many creators, and we are actively thinking through ways for creators to communicate value to their partners.

Get the full image of this expansion by looking back at our social shorts.


TikTok Owner ByteDance to Launch Music Streaming Service

ByteDance, the company behind TikTok is looking to further break into the music industry by launching a music streaming service.  Hoping to get this done by next month. According to reports, ByteDance’s music streaming app will make its way to India, Indonesia and Brazil before arriving to the United States. 

While this music streaming app does not have a name yet, the monthly pricing is expected to be below $10.

Elon Musk Debuts New ‘Cybertruck’

Tesla CEO Elon Musk unveiled the highly anticipated electric pickup in LA yesterday. Though not even a day has gone by, the vehicle has gotten a lot of attention and press for its unique design (see below). 

The Cybertruck has been made using the same stainless steel that SpaceX, Musk’s other company, will use as the skin of its forthcoming Starship spaceship – “That’s how strong the skin is — it’s ultra-hard, cold-rolled stainless steel alloy that we’ve developed. We’re going to be using the same alloy in the Starship rocket, and in the Cybertruck.”