The Social Short: Week 48

YouTube Will Soon Monetise R-Rated Content

YouTube’s CEO, Susan Wojcicki has stated that the platform is  “… working to identify advertisers who are interested in edgier content, like a marketer looking to promote an R-rated movie, so we can match them with creators whose content fits their ads.” 

This move could have wide-reaching implications on the creative landscape of the platform. Creators have previously struggled with monetisation issues and have complained that the platform is from now on prioritising safer, family-oriented platform. 



Facebook and Twitter Profiles Were Exposed In A Data Breach

Third-party developers were given access to unauthorised data due to a bug in the Google Play store. 

Both Twitter and Facebook have released statements, urging users to be cautious about which apps they share their handles with. Facebook Spokesperson has stated that “After investigating, we removed the apps from our platform for violating our platform policies and issued cease and desist letters against One Audience and Mobiburn. We plan to notify people whose information we believe was likely shared after they had granted these apps permission to access their profile information like name, email and gender.”



Snapchat Will Fact-Check Political Ads (Unlike Facebook)

Recently Twitter banned political ads altogether, while Google will now limit micro-targeting for political ads. Evan Spiegel, Snap’s CEO, claims that his platform will now fact-check and review all ads. This leaves Facebook’s recently released tools to “protect the democratic process” under scrutiny, as they appear to be a half-measure compared to other social media giants.


Facebook Will Now Let Brands Choose Exactly Where Their Ads Will Show

Advertisers will now be able to choose exactly what sites, videos, and apps they feel comfortable running ads on.

This seems to be a continuation of Facebook’s attempts at allowing advertisers more fine-tuning for ad placements. Previously, the platform has introduced block lists, letting it know which content the advertiser does not want to run ads on. The caveat here is that it’s nearly impossible to list every video and app an advertiser wouldn’t want to associate with. The introduction of The Whitelist feature simplifies things for advertisers. Whitelist covers Facebook advertising on third-party apps and in-video ads.