For the upcoming Paris Olympics, Nike has orchestrated a marketing strategy that reverberated through the…
Marketing
Unveiling the Beauty of Rare Beauty
In the past few years, more and more celebrities have been launching their brands, makeup,…
‘Assume That I Can’ – Viral World Down’s Syndrome Day Ad Calls Out Prejudice
Societal assumptions regarding individuals with Down’s syndrome are being confronted head-on via a thought-provoking viral…
From Project Manhattan to LA
The Academy Awards of 2024 brought forth a cinematic spectacle, showcasing the best of the…
Deadpool and Wolverine: A Record Breaking Trailer
The hype surrounding the latest instalment of the Deadpool and Wolverine franchise has reached unprecedented…
Evaluating the Marketing Campaign for Matthew Vaughn’s Argylle
In the World of film marketing, creativity is key but sometimes even the best ideas…
The Best Dry January Marketing Campaigns of 2024
Many of us use the holidays as an excuse to indulge a little too much…
The Rise of TikTok Work Influencers
In an era where traditional influencers seem increasingly disconnected from the everyday lives of ordinary…
Christmas Adverts in a Cost of Living Crisis
The UK’s cost of living crisis presents a fresh challenge for retailers this festive season…
Club Pret: The Secret Ingredient Behind Pret A Manger’s Comeback
After facing several challenging years, the renowned British coffee and sandwich chain, Pret A Manger,…