Facebook Plans 2021 Launch of News Tab Feature

Get the News on Your Facebook Feed

Facebook has announced that, come January, it will launch its dedicated News tab in the UK. The News tab will consist of a blend of “curated and personalized top stories” aiming to deliver “informative, reliable and relevant news.”

Facebook will pay mainstream UK news outlets to license their articles. In doing so, the social media giant aims to fortify its connections with publishers, whilst helping these publishers to expand their audience. The Guardian has reported that some publishers are even expecting to make millions of pounds a year from the service, at a cost to tens of millions of pounds to Facebook overall. A handful of publishers that Facebook has recently partnered with are Archant, Conde Nast, The Economist, Guardian Media Group, Hearst and Reach.

In order to make it onto the News tab feed, articles must comply with Facebook’s Publisher Guidelines. These guidelines include “a range of integrity signals in determining product eligibility, including misinformation – as identified based on third-party fact-checkers – community standards violations (e.g., hate speech), clickbait, engagement bait and others.” For major stories, Facebook users will be navigated towards “original and authoritative reporting.” Therefore, whilst the launch of the function is, in part, a PR-orientated move, it is also an attempt to limit the dangerous circulation of dis/misinformation online.

The UK will therefore be the first region to get Facebook’s ‘reliable’ stream of news content outside of the US. Facebook initially launched its News tab in selected US cities in October 2019. The social media giant then expanded the feature to the whole of US in June, as a mechanism to provide greater coverage during the rise of COVID-19. Facebook announced in August that it aimed to launch the feature in more countries come the start of 2021, the UK being the first in line.

[Image Creds: The Verge]

There exists, however, controversy surrounding Facebook’s News tab feature. Some users have voiced that they would rather Facebook remained uninvolved in their absorption of news stories and current affairs. These users will be able to opt out of receiving news content from the dedicated tab. For those interested, however, get ready – you’ll be able to get the news on your Facebook feed very soon.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond