Clubhouse’s Popularity Fluctuates as Facebook Develops Audio-Chat Strategies

Will Facebook’s Upcoming Audio-Chat Products Put Clubhouse Out of Business?

Clubhouse burst into the mainstream with full force earlier this year, however user feedback and download statistics indicate its popularity is fading.

I think the initial FOMO about getting a Clubhouse invite and trying it out has ebbed away,” social media analyst Matt Navarra told CNBC.

[Image Creds: Internet Matters]

Whilst many flocked to the audio-chat app initially, some users already on the platform are failing to see its long-term appeal. Why? One increasingly apparent reason is the paucity of relevant talks or rooms.

One user reported to CNBC, “I tried to get into it for a bit, but the only rooms it was showing me were run by the kinds of people who unironically call themselves ‘growth hackers’” 

Navarra believes Clubhouse’s main challenge “is making sure when you open the app you discover lots of great rooms and speakers, every time.”

He elaborated, “the content quality issue is only going to get tougher as more users are added and quality content gets diluted. Much like when Meerkat users started to see endless dull live streams, Clubhouse is full of spam, scams, and snake oil salesmen.

[Image Creds: BlueTree]

Timothy Armoo, chief executive of Fanbytes, a company that helps brands advertise through social video, told CNBC that “showing the right people the right things at the right time” is a “hard problem.” He added, “the elitists have left the building. Marc Andreessen isn’t doing stuff anymore. The allure of Clubhouse was that you could almost eavesdrop on interesting convos from interesting people. As the interesting people have left, what’s the point?

Statistics also evidence a declining interest in the “breakthrough” app of 2021. An App Annie Spokesperson commented on the steadying of Clubhouse downloads, stating “as is with most app launches, there’s always a huge download in the first few weeks which tapers down.

Clubhouse Users Jump Ship

Users might be losing interest in Clubhouse, but which audio-chat space are they migrating to? A host of other similar apps and functions have recently emerged, a major threat being Twitter’s Spaces. Meanwhile, LinkedIn, Slack and Spotify are also working on rival products, according to reports.

Facebook is also reportedly edging into the increasingly competitive audio-chat scene with plans to launch a suite of new audio products: 

[Image Creds: Recode]

Will Facebook’s plans be a major setback for Clubhouse? Which audio-chat app, feature or product will come out on top? All will be revealed in the upcoming months.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond