How Has Letterboxd Changed The Way Films Are Consumed?

What is Letterboxd? How is it connected to film? And how has this platform impacted film criticism and the way films are consumed nowadays? In this blog, we will explore the connections between Letterboxd and the world of cinema, examining its influence and impact on film criticism as well as on film consumption.

Letterboxd is described as a “social platform for sharing your taste in film” that encourages discussion and discovery, meant to function as a public diary. Think of some sort of Goodreads for films, where users can log, rate, and review films they’ve watched, read and like what other users have seen and build lists. In Letterboxd everyone’s a critic. 

[Image Creds: Android Authority]

When it first entered the scene in 2011, Letterboxd successfully positioned itself as the ideal intersection between a social media platform, a forum and a blog. Surprisingly, while the platform is more than ten years old, it has only recently blown up, growing over 3 million new users over the last year. The user base, which stood at 5 million in 2021, skyrocketed to a staggering 11 million by the end of 2023. This remarkable growth is, in part, credited to the resurgence and heightened interest in movie culture stemming from the lockdowns of 2020.

The platform’s transformation, fuelled by the numerous influx of users, has not only reshaped the platform itself but also revolutionised the way it functions. As a result, Letterboxd has gone from a niche platform to a mainstream app that has moved beyond its insulated role in the lives of film enthusiasts and branched out to include entertainment update accounts, meme pages, and has even participated in red-carpet events. Letterboxd’s arrival has reshaped the film criticism, bringing about a notable shift in the way movies are evaluated, consumed and discussed.


Four Favorites with Golden Globe winner Emma Stone at Palm Springs International Film Festival ✨️ #emmastone #fourfavorites #letterboxdtop4 #letterboxd #interview #poorthings #goldenglobes #cinephile #filmtok #movies #fyp #foryou

♬ original sound – Letterboxd

However, this transition hasn’t been without challenges. The platform’s original appeal as a space for authentic, thoughtful film discussions has contended with the emergence of reflexive jokes and meme-driven content. What was once considered a personal diary for film aficionados has now evolved into a widely discussed topic across various online spaces. The platform changed as more users joined, stirring conversation among those just discovering it and the longstanding cinephile community.

As a consequence, the editorial side of the platform leaned into one of its most well-known and defining features: the Top Four. Similar to Spotify’s Wrapped feature, users on the app can curate and choose up to four movies that live on their profile as their favourites. This defining feature has taken centre stage in shaping the user’s identity. By curating their Top Four favourite films, displayed prominently on their profiles, influencing their online persona. This feature has been embraced not only by users but also by the platform’s editorial team, extending its reach to red-carpet interviews and social media snippets. The spotlight on statistics, accomplishments, and status has led certain users to ponder whether the joy of watching movies has been eclipsed by the competitive aspect of Letterboxd. The platform’s efficacy in encouraging particular behaviours, such as watching more movies and completing challenges, has inadvertently transformed film-watching into a somewhat of a competitive pursuit. This shift has prompted questions on whether the primary focus should be on the quality of the film-watching experience rather than the quantity of films being logged.

[Image Creds: Letterboxd]

Letterboxd’s journey reflects the broader challenges faced by social media platforms when transitioning from niche to mainstream. Whether democratising film critique or shaping contemporary consumption, the platform continues to spark conversations. As debates continue on the role and impact of Letterboxd on film culture, it remains a compelling case study in the dynamic relationship between film production and consumption and social media platforms. 


[Featured Image Creds: TheFutureParty]


Looking for a digital and social media agency based in London to help you achieve your objectives? Get in touch here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond