What Exactly is Triller?

Anyone Heard Of Triller? This Social Video Platform Is Currently Sitting Atop The App Store

Triller is one of several video-led social applications including Instagram Reels that are trying to capitalise on the current anti-TikTok sentiment that exists in the US.

In case you live in a rock and haven’t heard yet, the Trump administration has threatened to ban TikTok due to its Chinese roots. As a result, apps like Instagram Reels and Triller are starting to take off. While the latter has been around since 2015, it now seems to have the attention of many.

But what exactly is Triller?

“Like TikTok, Triller’s experience is rooted in music, particularly Hip-Hop. People can film multiple takes of themselves rapping to songs and then use the app’s artificial intelligence to automatically pull the best of those clips to make professionally-looking music videos.” (Digiday)



(Image Creds: Digiday)

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management