Snapchat Releases New Selection of AR Lenses
Snapchat has released a new selection of AR Lenses built in collaboration with popular TikTok influencers to encourage users to participate in TikTok dance challenges through their tools.
It seems the app has taken a completely different approach to Facebook, which is trying to take on TikTok through its newly launched. copycat Reels.
As reported by The Verge, these new Lenses, which are currently featured on the Lens Studio home page, are based on TikTok dance trends, and as noted, have been created in collaboration with the originators themselves.
(Image Creds: The Verge)