Influencers’ Earnings Revealed

Social Media Marketing Expert Divulges How Much Influencers Can Really Make

It’s pretty apparent that influencers can make some serious cash, from Kylie Jenner and Kim Kardashian’s $1 million rates to TikTok sensation Charlie D’Amelio, who is on the way to becoming one of social media’s highest earners.

That being said, Tori Dunlap – a “money speaker and educator” – recently revealed in a viral TikTok that many creators or influencers are being underpaid.


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In the above video, Dunlap discusses in-depth how much she charges; she factors in that she has 368,000 followers on Instagram, therefore charging $8,000 for one timeline post and three Instagram stories.

On TikTok, the money expert has a whopping 1.7 million followers, hence why she charges up to $12,000 per video.

When Dunlap’s video went viral, the comment section was erupting with other content creators and influencers discussing their rates.

[Image Creds: @herfirst100k, TikTok]

Many creators shared how their rates are drastically lower than Dunlap’s. One creator, with 3 million followers on TikTok,  admitted they charged only $150.

[Image Creds: @herfirst100k, TikTok]

The video sparked a broader conversation on how creators can approach companies, choose rates, negotiate better, and advocate for themselves.

It looks like influencers and content creators’ bank accounts could start to look even better. Time for a career change?

Finally, for our previous #SocialShort, click here.