Influencers’ Earnings Revealed

Social Media Marketing Expert Divulges How Much Influencers Can Really Make

It’s pretty apparent that influencers can make some serious cash, from Kylie Jenner and Kim Kardashian’s $1 million rates to TikTok sensation Charlie D’Amelio, who is on the way to becoming one of social media’s highest earners.

That being said, Tori Dunlap – a “money speaker and educator” – recently revealed in a viral TikTok that many creators or influencers are being underpaid.

@herfirst100k

click + if you believe in pay transparency!! #contentcreators #salarynegotiation #moneytoks #manifestingtips #socialmediatips #igcaptions

♬ Rumors (feat. Cardi B) – Lizzo

In the above video, Dunlap discusses in-depth how much she charges; she factors in that she has 368,000 followers on Instagram, therefore charging $8,000 for one timeline post and three Instagram stories.

On TikTok, the money expert has a whopping 1.7 million followers, hence why she charges up to $12,000 per video.

When Dunlap’s video went viral, the comment section was erupting with other content creators and influencers discussing their rates.

[Image Creds: @herfirst100k, TikTok]

Many creators shared how their rates are drastically lower than Dunlap’s. One creator, with 3 million followers on TikTok,  admitted they charged only $150.

[Image Creds: @herfirst100k, TikTok]

The video sparked a broader conversation on how creators can approach companies, choose rates, negotiate better, and advocate for themselves.

It looks like influencers and content creators’ bank accounts could start to look even better. Time for a career change?

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust