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The Social Short: Week 18

Avengers: Endgame Makes History During Opening Weekend, Delivers $1. 2 Billion

Marvel Studios’ Avengers: Endgame has made history this weekend with a record-breaking global debut of more than $1.2 billion, becoming the first film in history to surpass $1 billion in its opening weekend. It reached the billion-dollar mark in just five days, which its predecessor “Avengers: Infinity War” only reached after eleven days.

In the U.S., the film took in a record-shattering estimated $350 million during its opening weekend, while internationally, it is estimated that “Endgame” has grossed $859 million so far. Disney Studios chairman Alan Horn told Variety:

Kevin Feige and the Marvel Studios team have continued to challenge notions of what is possible at the movie theatre both in terms of storytelling and at the box office.

Indeed, the Marvel Cinematic Universe has been monumental success. Overall, the 22 films have grossed $19.9 billion at the global box office, with the four Avengers films bringing in nearly $6.2 billion.



Facebook hits 2.38 Billion Users, 500 Million Using Stories Daily


In the last few years Facebook has been faced with several scandals, however, It seems that data leaks, poor security protocols, investigations and dissatisfaction from many users in how it handles its data, are nowhere near enough to stop this social media-giant. Does Facebook have no competition then? Not only has it revealed soaring profits, but it has now reported a growth in user numbers, hitting 2.38 billion monthly users.If this wasn’t enough, apparently half a million people use Facebook Stories on a daily basis. Stories have become yet another income channel, with advertisers using this format on to further promote their products and services.

While 2018 was arguably one of Facebook’s worse PR years, the company has continued to grow and there is seemingly nothing that can stop Facebook, at least for now.


LinkedIn Testing New Feature To Help Freelancers Promote Their ‘Services’

LinkedIn is testing a new option that would enable users to fill in a ‘Services’ section where they could showcase what they do, making it easier for them to connect with companies looking for those services. This could be particularly helpful for freelancers and is yet another way in which LinkedIn is trying to grow its professional services offering.



As seen in this screenshot, which was shared by social media code hacker Jane Manchun Wong, the new field asks users to ‘Add services you offer’ – “Are you a freelancer or business owner? Showcase services you offer to find new clients”.
The gig economy has been witnessing tremendous growth in the last couple of years and it is new updates like this one what could better match companies with professionals and vice versa.


Instagram Rolled Out A New Quiz Sticker For Stories


Instagram rolled out a new Quiz sticker for Stories. This new addition joins the existing Poll and Question stickers and has already gained a certain popularity, both among brands and users, as it provides a new way of increasing engagement. Using this new feature is rather straight-forward. Users simply need to write multiple-choice questions and add between two to four possible answers. The correct answer will need to be selected by the user, who will then be able to check which questions people got right.