Influence Digital GenZ Sunset Colour Texture LG

The Social Short: Week 18

Avengers: Endgame Makes History During Opening Weekend, Delivers $1. 2 Billion

Marvel Studios’ Avengers: Endgame has made history this weekend with a record-breaking global debut of more than $1.2 billion, becoming the first film in history to surpass $1 billion in its opening weekend. It reached the billion-dollar mark in just five days, which its predecessor “Avengers: Infinity War” only reached after eleven days.

In the U.S., the film took in a record-shattering estimated $350 million during its opening weekend, while internationally, it is estimated that “Endgame” has grossed $859 million so far. Disney Studios chairman Alan Horn told Variety:

Kevin Feige and the Marvel Studios team have continued to challenge notions of what is possible at the movie theatre both in terms of storytelling and at the box office.

Indeed, the Marvel Cinematic Universe has been monumental success. Overall, the 22 films have grossed $19.9 billion at the global box office, with the four Avengers films bringing in nearly $6.2 billion.



Facebook hits 2.38 Billion Users, 500 Million Using Stories Daily


In the last few years Facebook has been faced with several scandals, however, It seems that data leaks, poor security protocols, investigations and dissatisfaction from many users in how it handles its data, are nowhere near enough to stop this social media-giant. Does Facebook have no competition then? Not only has it revealed soaring profits, but it has now reported a growth in user numbers, hitting 2.38 billion monthly users.If this wasn’t enough, apparently half a million people use Facebook Stories on a daily basis. Stories have become yet another income channel, with advertisers using this format on to further promote their products and services.

While 2018 was arguably one of Facebook’s worse PR years, the company has continued to grow and there is seemingly nothing that can stop Facebook, at least for now.


LinkedIn Testing New Feature To Help Freelancers Promote Their ‘Services’

LinkedIn is testing a new option that would enable users to fill in a ‘Services’ section where they could showcase what they do, making it easier for them to connect with companies looking for those services. This could be particularly helpful for freelancers and is yet another way in which LinkedIn is trying to grow its professional services offering.



As seen in this screenshot, which was shared by social media code hacker Jane Manchun Wong, the new field asks users to ‘Add services you offer’ – “Are you a freelancer or business owner? Showcase services you offer to find new clients”.
The gig economy has been witnessing tremendous growth in the last couple of years and it is new updates like this one what could better match companies with professionals and vice versa.


Instagram Rolled Out A New Quiz Sticker For Stories


Instagram rolled out a new Quiz sticker for Stories. This new addition joins the existing Poll and Question stickers and has already gained a certain popularity, both among brands and users, as it provides a new way of increasing engagement. Using this new feature is rather straight-forward. Users simply need to write multiple-choice questions and add between two to four possible answers. The correct answer will need to be selected by the user, who will then be able to check which questions people got right.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond