Select YouTube Users, Mainly Gamers, Can Create Short-form Versions of Their Videos
YouTube has announced its upcoming launch of a new ‘Clips’ Option, allowing users to create looping GIF-style clips of select portions (60 seconds maximum) of their YouTube videos.
Check out this sneak peak of how YouTube Clips work:
The clip will play on repeat on the original video’s watch page and, once finalised, is also shareable via email or to other social media platforms. YouTube will allocate a new URL for the clip, meaning – once copied and pasted – it appears on feed as below:
Test of YouTube Clips https://t.co/kX8oi6xUSe
— Andrew Hutchinson (@adhutchinson) May 12, 2021
YouTube is looking to expand its available content sharing methods and boost engagement on the popular video streaming site. TikTok’s increasing popularity is testament to how engaging short-form videos can be, meaning this ‘Clips’ option, enabling users to share their favourite video moments to their social feeds, could be a winner.
YouTube will begin by rolling out this option to a small test pool of accounts; it is “currently in limited alpha,” with the primary focus being on creators within the gaming YouTube community.
Whilst the ‘Clips’ option will expand to a wider audience, YouTube has revealed that the focus remain on gaming-related videos.
Once a channel has Clips access, this button will appear below the video playback screen.
YouTube is also adding a new Clips view counter for eligible channels, providing a way to monitor Clips engagement.
Clips could definitely be worthwhile feature to experiment with for creators and social media marketers – stay tuned for when YouTube rolls it out to a wider audience.
Finally, for our previous #SocialShort, click here.
