Twitter Launches ‘Communities’

The Social Media Giant Takes On Rivals Facebook & Reddit

As of yesterday, Twitter users have the option to join the platform’s new feature, ‘Communities’, which are interest-focused groups reminiscent of Facebook ‘Groups’ and Reddit. Twitter users can build and join a ‘Community’, within which a stream of relevant Tweets – tailored to the members’ interests – appears.

Before the launch of ‘Communities’, the easiest way for Twitter users to discover Tweets or accounts suited to them was through hashtag searches. This new feature, however, will provide an even easier, more streamlined way for users to get the exact content they want, when they want.

Unlike Facebook and Reddit, Twitter ‘Communities’ are harder to join and are currently invite-only. As stated by Twitter:

“Communities are just invite-only for now, but we’re working on ways for people to discover and join Communities they want to be a part of,”

[Image Creds: Twitter]

The first community groups created include #AstroTwitter, #DogTwitter, #SkincareTwitter, and #SoleFood, whilst Twitter is encouraging those interested in starting a Community to apply on the Twitter website.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust