TikTok Launches Insightful TikTok for Business Profile
TikTok is becoming a key marketing platform with the potential to bring in serious revenue. If you’re looking to weave TikTok into your digital marketing mix, you’ll likely want to check out TikTok’s new TikTok for Business profile.
This profile is an educational zone, where TikTok will share platform marketing direction, usage insights and preview upcoming events. What’s more, the information provided is based off data interpreted by TikTok’s team of internal experts. That means highly reliable tips and tricks for TikTok ad creation.
The first few videos posted on the account outline TikTok’s marketing basics, such as:
- Help your brand drive performance by “paying attention to TikTok culture and popular trends” and “adapt your ads to fit.”
- Put your key message in the first three seconds of your ads “for a higher Click-Through Rate.”
- Give your viewers a “clear call to action so they’ll know what to do next.”
TikTok is on fire – in 2020, it’s average monthly time spent per user grew by 70% in the US and 80% in the UK, whilst the app is set to hit more than one billion users this year. These statistics are some evidence of the app’s growing power and influence in the digital landscape.
If you’re a marketer looking to grow your brand, giving TikTok for Business a follow might give you the leg-up you need.
Finally, for our previous #SocialShort, click here.