The Rulers Of TikTok: Here Are The Highest Paid TikTok Creators

Forbes Have Released Their Annual ‘Highest paid TikTokers’ List For 2021, Full Of Young Stars.

TikTok creators were once teenagers who danced to trending sounds on the app for fun. Now, these same teenagers are young celebs, bringing home big pay checks and taking part in brand deals for thousands of dollars.

Forbes has revealed that the top earning creators on the app earned over $55.5 million in 2021: a 200% increase from the previous year.

[Creds: Dexerto]

First up is Charli D’Amelio, one of the earlier users of the app (back in 2019), who is now earning a whopping $17.5 million per year and is TikTok’s most followed creators. In 2021, she obtained over 100 million followers and now is somewhere in the ballpark of 134 million. Over her years of creating dancing videos on the app, she has partnered with brands such as Dunkin Donuts and Hollister. She now even has her own reality TV series on Hulu, named The D’Amelio Show, which follows the daily life of her and her sister.

@charlidamelio

ready for holiday festivities✨ introducing @socialtourist vol 6! #wethetourists#socialtouristcofounder

♬ original sound – charli d’amelio

The second highest earner is Dixie D’Amelio, Charli’s sister, who has a follower count of over 56 million and earns around $10 million per year. Although her fame may be attributed to the success of her sister, she has made her way in the music world, performing alongside the Jonas Brothers and Ed Sheeran as well as partnering with large fashion brands.

Next up is Addison Rae: a 21 year old lip-syncing star, with a following of over 86 million followers and a yearly pay-check of $8.5 million. She has also used her fame to land a role in Netflix’s new adaptation of She’s All That ‘He’s All That’, looking to launch her acting career, and has launched her own cosmetics line.

@addisonre

Shake it

♬ original sound – x.zaperx

 

Our first male creator on this list, coming in at fourth place, is Josh Richards. This 19 year old is known for his dance and lip-syncing videos, having started his career on Muscial.ly back in 2017. He has a follower count of 25 million and earns about $5 million per year.

Tied in fourth place title is Bella Poarch, who rose to fame when one of her videos (now with 660 million views) of her lip-syncing to a popular song blew up in 2020. Her videos consistently gain tens of millions of views, so it is unclear why her earnings are similar to someone like Josh Richards, who has almost a third of her following. Outside of TikTok, she has released her first single, which reached 56 on the Billboard pop chart, and has partnered with Prada and Google.

https://www.tiktok.com/@bellapoarch/video/6953691011474410757?is_copy_url=1&is_from_webapp=v1&lang=en

 

Offering something a little different is Kris Collins, who has a following of 42 million and earns around $4.75 million. After leaving her hairdressing job during COVID-19, Kris started posting funning sketches of her imitating her parents or siblings. These have been hugely successful and have landed her deals with Amazon and Pantene.

https://www.tiktok.com/@kallmekris/video/7056126849012845830?is_copy_url=1&is_from_webapp=v1&lang=en

[Creds: TikTok]

Whilst these stars may not catch the attention of all businesses, it’s interesting to see how successful users can be living off of the ‘creator fund’ that TikTok puts in place. Move over traditional celebrities, the lip-syncers are taking over.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust