TikTok Vs. Reels Ads

Ad Design Platform Creatopy Releases Case Study Comparing Performance Results From Ads On Reels and TikTok

TikTok has proven itself as the dominant social media giant, recently announcing that it hit 1 billion users. However, with the introduction of Instagram Reels, the platform now has a major competitor

Ad design platform Creatopy released a case study recently, detailing the differences in performance results between ads on the two platforms.

Creatopy placed the same ad on both platforms with the objective to spend $1000 on each. They targeted similar audiences based on age, location and interests.

Instagram Reels vs TikTok: What Influencers Are Saying [SURVEY]

[Image creds: Mediakix]

They found that: 

  • Reach on instagram was almost double of TikTok at 389,000 to 199,000
  • Impressions were nearly triple that of TikTok on Instagram
  • The reels brought more clicks than the TikTok ads at 36 compared to 28 on Instagram
  • It cost Creatopy $2.60 to reach the 1,000 people on Reels and $5.03 on TikTok
  • The CPM was a lot more expensive on TikTok at $4.38 compared to Reels at $1.67

We can see clearly here that, unexpectedly, Instagram Reels came out on top, particularly when it came to reach and impressions. We can also see this being true in the cost.

How to Create, Share, and Watch Instagram Reels

[Image creds: Howtogeek]

For both campaigns, the cost per click turned out higher than expected on both campaigns, with $35.72 on TikTok and $28.08 on Instagram Reels.

Creatopy also found that, on their TikTok page, launching a second video as an ad campaign can exponentially increase the amount of views that the page receives.

Another noticeable point was that the age of TikTok users is, on average, far younger than Instagram’s, which may have an impact on the amount of link clicks they receive. The campaign, however, targeted an older demographic; the success of the Instagram campaign may be attributed to their older audience base on the platform.

ByteDance CFO steps down to focus on role as TikTok CEO

Image creds: CNBC

Overall, we can see that Reels may be a better home for ads – however, it’s important to take into account the audience on the platform and the kind of content used.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond