TikTok Top Ten Stats For Marketers

Tiktok Has Released A Global Research Study To Understand How TikTok Plays Into The Retail Consumer Journey.

Within their study, TikTok have investigated each stage of the buying process to work out how the app contributes to customer buying habits.

The most influential finding from the study is that TikTok’s retail path to purchase is an infinite loop rather than being linear. This means that buyers are included in every part of the process and may interact with ads for a product long after they have purchased the product.

“Today’s consumers rarely go from the top to the bottom of the traditional funnel to make a purchase. They often enter, exit, and re-enter at different stages of the purchase journey based on their needs and wants.” 

[Image Creds: Pressrelations]

10 Major TikTok Stats About Making Sales on the Platform

Here are the top TikTok stats from the study that everyone who wants to sell on the app should know:

  1. 84% of TikTok users say it’s a source for discovering or learning something new
  2. TikTok users are 1.5x more likely to immediately buy something they discovered on the platform
  3. Compared to other platforms, TikTok is 1.7x more likely to be used as a product discovery tool
  4. TikTok users are 1.4x more likely than other platform users to research products and brands they find on the app
  5. TikTok users are 1.4x more likely than other platform users to buy a product they find on the app
  6. TikTok users are 1.5x more likely than other platform users to convince a friend or family member to buy a product they’ve seen on the app
  7. TikTok users are 2.4x more likely than other platform users to create a post and tag a brand after buying a product
  8. Compared to other platforms, TikTok users are more than twice as likely to comment or DM a brand after making a purchase
  9. 39% of TikTok users say “lifting spirits” is a key factor when deciding to purchase a product
  10. TikTok users are 1.3x more likely than users of other platforms to feel excited after purchases

[Image Creds: Recurpost]

Overall from these stats we can see that TikTok ranks much higher than a lot of others in terms of conversions and product discoverability. If there is hype created surrounding a product the likelihood of that product selling out are very high. TikTok has created a ‘need’ marketplace where users feel as though they need to add hyped up products into their lives to live better.

But success doesn’t come overnight. Building up a community that trusts you and wants to interact with your content is essential. As well as this sharing ways to use your product and using your channel as a hub for all people interested in your product can really help.

We believe that TikTok is truly the future and businesses considering marketing on the app should definitely take the chance.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond