Influence Digital Influence Digital
Blog
Blog
- TikTok Testing 60 Minute Videos
Share

TikTok Testing 60 Minute Videos

TikTok is testing hour-long videos, a major progression from its original 15-second format. Over the years, the video length limit  has increased several times. Going from 15 seconds to 60 seconds, then to three minutes in 2021, and 10 minutes in 2022. Now, they are testing 60-minute videos in select markets.

Competing with YouTube

This move puts TikTok in direct competition with YouTube. By allowing longer videos, the platform hopes to attract more content creators who need more time for detailed tutorials, lessons, demonstrations and other in-depth content. This could help it become a hub for longer videos, much like YouTube.

New Opportunities for TV Shows and Concert Films

With longer videos, TV networks could upload full episodes on TikTok. This avoids splitting them into shorter segments. This change could also see TikTok becoming a place for concert films. Recent successes of concert films, like those of Taylor Swift and Beyoncé, show that this is a lucrative market. 

Taylor Swift and Beyoncé at the premiere of Taylor Swift's Eras Tour film. Could we see live concert films on TikTok?

[Featured Image Credit: New York Times]

Boosting Advertising Revenue

Longer videos mean more space for ads, which could bring in more revenue. This is important as TikTok competes with YouTube’s ad revenue. More content also means more opportunities for advertisers.

Improving the User Experience

TikTok is making it easier to watch longer videos. They are testing features like horizontal full-screen mode, video-scrubbing thumbnails, and fast-forwarding. These features help users enjoy long-form content more comfortably.

Conclusion

TikTok’s test of 60-minute videos marks a big step in its growth from a short video platform to a possible competitor in long-form content. By giving creators more flexibility and expanding its content, TikTok is challenging YouTube and other video platforms. This test could lead to major changes in how we create and watch videos online.

[Featured Image Credit: Wired]

Looking for a digital and social media agency based in London to help you achieve your objectives? Get in touch here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond