TikTok Pushing to Support Marketers and Content Creators

TikTok Has Released the Latest Edition of Their ‘What’s Next’ Report, and Announced a Wide Range of Tools, Functions, and Resources Available on The Platform

Given the increasing popularity of digital channels, it becomes a necessity for platforms to grow and evolve in order to establish a sustainable revenue stream. Without doing so, this would result in failure given their ignorance in how their market is growing. As such, businesses will want to ensure they keep on top of trends, and adapt to the needs of those who utilise the platform.

One platform which has continually followed these trends is TikTok, recently releasing a new range of tools and reports to aid marketers, enabling them to reach the widest audience possible. Coming off a recent announcement in extending the video formats to a possible 10 minute limit, TikTok will want to continue to make sure the content creators and marketers online are supported.

  [Creds: WordStream]

One such tool includes the Agency Centre, which offers guidance and support to those who use the TikTok LIVE feature. This will allow content creators to indicate to agencies if they need support, and the brands can then step in and offer guidance on how to grow their platform and image online.

Additionally, TikTok has released a set of tips to maximise branded content; this was done given TikTok know their position as a cultural trend setter, so any insight they can offer to marketers should incentivise them to continue using the platform.

Furthermore, TikTok also released their latest edition of the ‘What’s Next’ report, which highlights the trends marketers can utilise when promoting their content. This also indicated how they can work with creators, offering the following advice:

  • Do Your Homework – this is to ensure brands are connecting with the correct audience, and to avoid any possible controversies
  • Test out different content creators – different creators have different appeals and styles, and wil help brands whittle down a list of effective people to partner with
  • Use the tools available on TikTok – this would include the use of the TikTok Ads Manager, and the Creator Marketplace.
  • Build a Holistic strategy that’s “Always On” – this would allow the brands to be present on feed constantly.
  • Support creators beyond the brief – this will help to foster a stronger relationship, and help create higher-quality content.

[Creds: Search Engine Journal]

All of this indicates strong support in moving to enable creator success on the platform. As discussed extensively before, TikTok needs to ensure the support is available, so as to make it easier for brands to engage with the platform and avoid the pitfalls of their predecessor, Vine. Additionally, this also comes as a tactical tool in an attempt to outshine their competitors, given they currently offer greater monetisation incentives. But, TikTok still has the advantage in terms of brand impact, having published the following information:

  • 73% report TikTok makes them feel a deeper connection with brands.
  • 78% consider the brands who work with the content creators as better in quality
  • 70% feel engaged within a community on the platform
  • 67% state TikTok made them want to shop even when they had no incentive to do so

[Creds: ETI Labs]

Given the listed statistics, this should enable TikTok to survive if brands are continually attracted to the platform given the impact they could have on a targeted segment. Coupled with the new 10 minute upload format and an increased support network, TikTok may have finally cracked the code in providing an effective monetisation and profitable scheme outside the controversial Creator Fund.

It’s clear TikTok is aware of the steps necessary to attract creators and marketers to the platform, especially with the looming threat of competition. It’s not entirely obvious if these new trends will spell success; how people engage with the trends and tools will determine the outcome, whether it be good or bad.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust