TikTok’s Looking into Brand Safety
TikTok has announced a new partnership with OpenSlate, a brand safety platform, to ensure ads and branded content are not displayed alongside questionable material. This comes after the app has been banned in India, Indonesia and Pakistan, at different times, due to content concerns.
As explained by TikTok:
“With the introduction of the TikTok Brand Safety Solution, verified by OpenSlate, we apply a high level of safety to verify and filter a variety of content and categories that appears next to branded ads and content. This partnership empowers brands to know and track where their ads are running through pre-campaign solutions as well as with post-campaign analytics.”
“We’re continuously scaling and evolving our advertising solutions to meet the important needs of our brand partners. Our partnership with OpenSlate provides brands with the confidence and transparency to know that their ads are always delivered alongside brand safe content and that risks are mitigated.”