TikTok Launches ‘Playlists’ Feature

Option for TikTok Users to Group Their Clips Into Themed Collections

TikTok’s new feature allows users to create dedicated collections of video clips, under a playlist name of up to fifteen characters. These collections will then be displayed on the user’s profile. This update should help create an extensive boost to your engagement and overall presence on the social media platform.

TikTok influencer Jera Foster-Fell has shared screenshots of what this feature will look like.

[Image Creds: Matt Navarra]

Foster-Fell has posted an example of how the new feature will work.

https://www.tiktok.com/@jera.bean/video/6943682077153873157?referer_url=https%3A%2F%2Fwww.socialmediatoday.com%2F&referer_video_id=6943682077153873157&refer=embed

Overall, the new feature is relatively straightforward:

  1. Users will need to press on “Sort videos into playlists” situated above the video display on your profile.
  2. Users will be able to name their playlist and then select the videos they want to add.
  3. Once the users have saved the playlist, it will then be made available to other users to check out the content.

App researcher Alessandro Paluzzio provided further information, revealing that “Playlists” will eventually be available on all Creator and Business accounts. The feature will be highly effective and beneficial for the users of the platform. It will allow users to create longer, more thematic TikTok content and boost their overall presence and engagement with their clips.

The new feature will offer more creative freedom to brands, as they will be able to post product tutorials or explainers. No doubt, users will create engaging new content, perhaps taking a cliff-hanger approach or sequential style.

The feature will elevate users’ content and help keep their content exciting, fresh, and unique. They might even target an audience they thought they never could.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management