A Partnership Designed To Put A “Spotlight” On Unsigned Artists
TikTok is back at it again, helping musically talented, but lesser known, artists to achieve their dreams.
How? The immensely powerful video-sharing platform has partnered with UNILAD – a British Internet media company and website owned by LADbible Group – to help unsigned musicians get noticed through live TikTok performances.
Last week, four artists, who were all previously featured in TikTok’s summer music marketing campaign called ‘Find the unsigned‘, performed at LadStudios. Those artists (as pictured in the Tweet below) were V.I.C. (@hellovicco), Aidan (@bonjouraidan), Flossie (ƒlo55ie) and Louis 111 (@louisiii).
What a partnership! UNILAD and @tiktok_uk put a spotlight on four unsigned musical artists through live performances this week.
Read all about it on @Campaignmag!https://t.co/eQ09BZ7B2j
— LADbible Group (@LADbibleGroup) September 10, 2021
This event was a great continuation of ‘Find the unsigned‘, where the company scattered billboards and fly posters, featuring QR codes, around the UK. When scanned, these codes took people to a special showcase of talented unsigned artists on TikTok.
UNILAD commented how the partnership and live shows aimed to give fans “the opportunity to hear directly from the rising stars who are taking TikTok by storm and delved into creative process, what inspires them and how they’re using TikTok to build their careers and reveal upcoming plans.”
The head of artists partnerships at TikTok stated: “TikTok has always been about discovery, making it simple and easy for people to unearth new talent, while connecting young artists to a global fan base.
“We’re incredibly proud to be able to give a platform to an incredible community of unsigned and emerging artists. Following the success of our music campaign during the summer, this partnership with UNILAD will give even more unsigned artists a voice, and an opportunity to achieve their dreams.”
Could TikTok and UNILAD, as a joint force, catapult one of these unsigned artists into stardom?
Finally, for our previous #SocialShort, click here.
