Influence Digital Royal Green Texture

The Social Short: Week 47

Instagram to show user usage

Following research by Facebook that revealed their platforms can make users depressed, Instagram has launched a feature allowing users to set time limits on their usage.

Once the user has reached the time limit, a reminder will be sent with the option to silence notifications.

Instagram is following in the footsteps of other companies such as Apple, which include similar features to track user activity.

 

LinkedIn adds new management and sharing options

LinkedIn has now fully integrated the platform on mobile with all functionalities, enabling people to maintain and update their status on the move.

Admins can also now link their page to hashtags, allowing them to respond to the key conversations that matter.

New options also include sharing PDFs, Word and PowerPoint documents, in addition to the existing images, video and text.

Snapchat creates new shopping channel

Snapchat launches a new ‘Shop and Cop’ channel dedicated to ecommerce shopping, which features exclusive deals from leading brands such as Gym Shark.

Snapchat will also add purchasing functionality, allowing users to purchase items without leaving the app. However, ephemeral trends will continue with offers disappearing after a limited time period.

Snapchat hasn’t disclosed as to whether they will take a percentage of the transactions – stay tuned for the further updates.

Instagram introduces more platform shopping options

Instagram is to roll out a new section where you can save the tags of the products you’re interested in, allowing you to revisit these items in the future. The feature works in a very similar way to Instagram’s existing ‘save’ functionality.

Shopping will also feature more heavily in videos, with users being able to view and then purchase the featured products in that video upon pressing the shopping icon.

Facebook Messenger testing watch together feature

Following Facebook’s launch of Watch Party, the platform looks to be extending a similar feature to messenger groups.

The new feature will be allegedly called ‘Watch Videos Together’, with users being able to drop Facebook hosted videos.

YouTube to add full length movies for free to its site

You Tube has discreetly added around 100 full-length films to its site, made possible by placing ads in the video.

The selection includes many classics like Rocky and Legally Blonde. This is a departure from previous policy, in which the platform had only allowed the purchase of films.

This move by YouTube follows Roku’s earlier entry into serving a free collection of films to its user base.

Sign with logos for Google and the Google owned video streaming service YouTube at the Googleplex, the Silicon Valley headquarters of search engine and technology company Google Inc in Mountain View, California, April 14, 2018. (Photo by Smith Collection/Gado/Getty Images)
  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust