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The Social Short: Week 31

Twitter’s Big Redesign is Here and There’s More


After some time of testing for the past eight months, Twitter has finally unleashed the latest version of its desktop website to the public. The new experience simplifies the layout and navigation with mobile-first sensibilities.

The left side of the view now directs you to the featured sections such as Notification, Direct Messages, Explore, Bookmarks, Lists and more. There is added functionality in terms of account switching and more. On the right, the search bar features above a list of trending topics.The website is now also more customisable. You can change the size of your text, choose from several accent colours, and turn on one of Twitter’s new dark modes.

“Some of it is subtle, but a lot of it is a simplification of design,” says Mike Kruzeniski, Twitter’s senior director of product design. “We are trying to find the right places to be bold again, but it’s a resetting of that foundation. Starting with the best stuff and building from there.”

The web redesign is not just about making Twitter look prettier, but letting users know that they are not just listening, but also acting. Twitter has now moved from being a place for events or news, to simply being a place for conversation.



Snapchat Wants To Connect You To Your Real Friends


Snapchat has always focused on close relationships. It is no surprise that their latest promotion campaign wants to connect users with their real friends.

As explained by Snap:
“The “Real friends” campaign is designed to elevate the power of friendship, and celebrate Snapchat as the best platform for communication and self-expression with your real friends through the voice of Snapchatters and luminaries.”

The campaign will highlight the individual stories of friends from 12 different countries. People will be able to view each individual story in short videos posted to Snap’s YouTube channel. In addition, Snapchat will also use quotes on friendship “from 15 luminaries and famous figures”, which will be showcased on billboards as part of the campaign.




Google Is Releasing A Hands-Free Phone


Look internet, no hands! Google has announced that users will be able to control the new Pixel phone without touching the screen. The Pixel 4 will be Google’s first hands-free phone and is expected to be released sometime this fall. The Pixel 3 and Pixel 3 XL were launched last October.

“Pixel 4 will be the first device with Soli, powering our new Motion Sense features to allow you to skip songs, snooze alarms, and silence phone calls, just by waving your hand,” Google said. “These capabilities are just the start, and just as Pixels get better over time, Motion Sense will evolve as well. Motion Sense will be available in select Pixel countries.”




AdInboxMe Alerts You By Email Whenever Competitors Launch a Facebook Ad Campaign




Through Facebook’s Ad Library, PixelMe’s new ‘AdInboxMe’ tool will send you an email every time your competitors launch a new Facebook ad campaign, helping you to stay up to date with the offers and processes they’re using to maximise their reach.

It is a simple way to keep up to date with what competitors are running on Facebook. In order to use it, simply add in the URL of the Facebook Page you want to track, which the tool will search for. Then you will be given the option to connect to the Facebook Ad Library listing for that Page, allowing you to check all the previous ads. You can then choose the option ‘Alert Me’, which will ensure you are informed of any new additions to the Page’s Ad Library listing.

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