Andre Rieu Screen Awards 2018 Header

We’ve been shortlisted for the Screen Awards 2018

We’re very excited to announce that our campaign, André Rieu: Amore, in collaboration with Piece of Magic Entertainment, has been shortlisted for Event Cinema Campaign of the Year at the Screen Awards 2018!

Applying our tried-and-tested holistic approach to the brief, the campaign focused on bringing the cinema experience to life on social using engaging content, the latest is social AR technology and a strategically targeted paid media plan.

The campaign was designed to drive ticket sales for the 2018 André Rieu Maastricht cinema event, however it was also crucial that we generated excitement and interaction from an André’s established superfan community, as well as reaching and engaging new audiences.

Andre Rieu Screen Awards 2018

 

After identifying an opportunity to drive positive sentiment, we built a custom app which encouraged fans globally to share a personal dedication of ‘Amore’. This generated thousands of bespoke fan dedications across the globe. The campaign drove further connection with André and his community, as André read aloud selected dedications during his Maastricht concert, enabling a fully integrated experience.

To continue this interaction, we designed and built a bespoke André Rieu Facebook filter for fans to interact with and share, as well as a bespoke Facebook messenger app, which allowed the audience to directly engage via an interactive trivia quiz, including custom GIFs of André. A co-ordinated series of Facebook Lives with André Rieu created further opportunities for his fans to connect.

Our campaign drove significant engagement, contributing to a double-digit follower increase as well as fuelling thousands of interactions across the various initiatives. This ultimately resulted in André Rieu’s 2018 Maastricht concert being the biggest cinema concert event of all time, with a recorded £1.72 Million at the UK and Ireland Box Office.

We’ll be attending the awards at The Ballroom on 29th November, with Piece of Magic Entertainment, keeping our fingers crossed for the title.

Check out our case study

Andre Rieu Thumbs Up Gif
  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management