That’s Aesthetically Pleasing

Everything You Need To Know About Social Media’s ‘Aesthetics’ Trend.

Aesthetics on Instagram and TikTok are always changing, and it’s sometimes hard to keep up. Not too long ago, it was all about oversaturated filters and perfect photos. Moving away from this “polished” look and and feel, social media users have latched onto trends like cottage-core, and dark academia.

This gloomy aesthetic surfaced on Tumblr and the well-known mood board platform, Pinterest, during COVID-19 lockdown.

What is an aesthetic?

The term ‘aesthetic’ is driven by communication and self-expression online; people use it as a vision board to express what they want and who they want to be.

Credit: Instagram, @sinembhd

Naomi Mirny, (writer at The McGill Tribune) says, “The term has completely changed to now align with a collection of visuals that represent a broad array of concepts ranging from historical eras, locations, genres of fiction, music, and even pre-existing subcultures.”

Credit: Instagram, @danielapardor

Today’s aesthetic trend has evolved. We’re witnessing the rise of an aesthetic that is real, that is flawed – especially since the rise of BeReal, and the movement of making Instagram, Instagram again.

Credit: Instagram, @dualipa

The top three trends taking over social platforms are:

  • Unedited photo dumps.
  • Reels ‘Aesthetic’.
  • Blurred Shots.

Unedited Photo Dumps

Using Instagram’s carousel format, many influencers and celebrities have hopped on the ‘photo dump’ trend, sharing a bunch of organic, authentic photos of what’s going on in their life, without edits.

Reels ‘Aesthetic’

A highly stylised aesthetic, including a series of photos or clips with trending audio, a dark and atmospheric filter and a custom text overlaying in a neutral colour, is what would be counted by Gen Z as a ‘vibe’.

Blurred Shots

Out-of-focus photography, with a range of subtle to fully-blurred action shots, creates an ‘anti-aesthetic’ aesthetic.

This current trend gives creators a heightened sense of authenticity towards their followers. What’s more, it helps influence partnerships to maintain a sense of relatability on a platform that was once ‘perfect’.

This trend has not only resulted in more engaging stories from creators accounts, but provided a new marketing technique for brands; they can collate user-generated content (UGC) ‘photo dumps’ of consumers using their products, creating content that feels relatable and native to the social platform.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond