The Social Short 2020: Week 8

TikTok dominates the BRITS 

TikTok dominated the Brits red carpet last night, live streaming the event and projecting this onto the Piccadilly Circus digital screens. 

Holly H and Tessa Bear who have a combined 21 million TikTok followers were the ambassadors for the platform and brought viewers the best content from the evening. An intimate red carpet performance from Lewis Capaldi was also live-streamed onto the official Brits TikTok account.

 

 

TikTok users could also get involved and create more unique content with The BRITs 2020 playlist, which included tracks from nominees, as well as The BRITs nostalgia playlist, which featured tracks from previous winners and performers.

This takeover came as TikTok continues to make efforts to distinguish themselves as the go-to platform for aspiring artists to find new audiences.

 

Facebook and Instagram Reportedly Testing New Feed Algorithms  

Facebook and Instagram could both be changing up their Feed algorithms. This development will impact what content you are shown, with both platforms looking to give users the chance to see more recently uploaded content.

Both Instagram and Facebook currently use algorithmically derived feeds, which aim to give users more content than what they’re likely to be interested in. This has been done by taking into account a number of factors, such as what type of post it is, when it was posted, how often you interact with the posts creator, and much more. 

However, these developments would give users the chance to also see chronological feeds.  Facebook is testing a toggle which gives users the option to switch between ‘Most Relevant’, ‘Most Recent’ and ‘Already Seen’ News Feeds. Whilst Instagram is testing a chronological ‘pop up’ which lives over the user’s primary feed.

 

 

LinkedIn Rolls Out Featured Section On User Profiles

LinkedIn’s new ‘Featured’ section will give users the opportunity to outline their key achievements in a unique section at the top of their profile.

Linkedin said: “The Featured section allows you to showcase samples of your work to people who view your LinkedIn profile. This is a great way to provide evidence of your skills and experience.”

As well as giving users the ability to share achievements and capabilities, this development also gives freelancers and small business owners the chance to share more about what they are offering.

 

 

Could Twitter Stories Be On The Way?

Twitter has acquired Chroma Labs, the stories, photo and video editor app. Chroma Labs’ Chroma Stories app gives users the chance to fill in templates for posting stylish content to Instagram Stories, Snapchat, and more.

Twitter will use the Chroma Labs to work on its product, design and engineering teams.