Snapchat Creating an ‘Event’ Type Feature for In-Person Meet-Ups

Snapchat Prepares for ‘In Real-Life’ Socialising

Snapchat is reportedly working on a new feature for ‘Event’ creation, likely in preparation for the in-person social events that will (hopefully) be revived this year.

Back in 2019, reverse engineering expert Jane Manchun Wong discovered a new feature within the Snapchat app code. This feature would enable users to add event details into a sticker, which they could then upload to their Snaps and welcome their friends to join.


[Image Creds: Social Media Today]

The ‘Event’-type feature has likely been put on pause due to 2020’s shift from in-person meet-ups to socially-distanced Zoom calls. However, this week, Patent Drop reported that Snapchat has filed a new patent for it:

[Image Creds: Social Media Today]

As shown above, the feature is activated using a sticker that is linked to all event-related data. The sticker would be shown in Snaps, and the details listed on the Snap Map showing the avatars of attendees.

Patent Drop reported further, “For the chums receiving the occasion invite, they’ll have the ability to be part of the occasion and chat with others attending. Lastly, any pictures or movies which can be taken throughout the occasion might be mechanically added to the group chat.”

For many social media users (particularly Millennials and the older bracket of Generation Z) it was Facebook’s ‘Events’ function that was the go-to for event organisation – many moons ago when we could leave our houses, that is. However, if you ask a member of the youngest generation, chances are they’ll tell you they frequently use Snapchat to meet up with friends.

Snapchat’s new ‘Event’-style function provides a more nifty way of doing so than adding Snapchat contacts to a group that lacks a clear event-style framework.

There is no official launch date of the feature, but let’s hope that the revival of in-person gatherings gives it use in the near future.

Finally, for our previous #SocialShort, click here.