Snapchat Creating an ‘Event’ Type Feature for In-Person Meet-Ups

Snapchat Prepares for ‘In Real-Life’ Socialising

Snapchat is reportedly working on a new feature for ‘Event’ creation, likely in preparation for the in-person social events that will (hopefully) be revived this year.

Back in 2019, reverse engineering expert Jane Manchun Wong discovered a new feature within the Snapchat app code. This feature would enable users to add event details into a sticker, which they could then upload to their Snaps and welcome their friends to join.


[Image Creds: Social Media Today]

The ‘Event’-type feature has likely been put on pause due to 2020’s shift from in-person meet-ups to socially-distanced Zoom calls. However, this week, Patent Drop reported that Snapchat has filed a new patent for it:

[Image Creds: Social Media Today]

As shown above, the feature is activated using a sticker that is linked to all event-related data. The sticker would be shown in Snaps, and the details listed on the Snap Map showing the avatars of attendees.

Patent Drop reported further, “For the chums receiving the occasion invite, they’ll have the ability to be part of the occasion and chat with others attending. Lastly, any pictures or movies which can be taken throughout the occasion might be mechanically added to the group chat.”

For many social media users (particularly Millennials and the older bracket of Generation Z) it was Facebook’s ‘Events’ function that was the go-to for event organisation – many moons ago when we could leave our houses, that is. However, if you ask a member of the youngest generation, chances are they’ll tell you they frequently use Snapchat to meet up with friends.

Snapchat’s new ‘Event’-style function provides a more nifty way of doing so than adding Snapchat contacts to a group that lacks a clear event-style framework.

There is no official launch date of the feature, but let’s hope that the revival of in-person gatherings gives it use in the near future.

Finally, for our previous #SocialShort, click here.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust