Recent Standout Creative Campaigns

Saracens have launched a new “the original club of north London” campaign. It’s a deliberate shift that is entertainment-first, social-led and is unafraid to be a little spiky.

This video, posted after Saracens beat the former Newcastle Falcons - who were recently taken over by energy drink giant Red Bull - wasn't a rash dunk; it was a prepped beat in a bigger “Beyond Rugby” plan. An approach built on a premise of creating clips that travel, providing supporters with real access and match-day experiences that feel produced, rather than conforming to a stereotype of rugby politeness.

Lime’s “Good Service on All Limes” campaign cleverly turned this well-known tube announcement on its head as self-promotion during the strikes. Lime positioned themselves as the reliable alternative, offering convenience, accessibility and everyday practicality.

The campaign saw an uptick in commuter usage and longer journeys across the city. It combined humour, cultural relevance and a clear service promise to turn a moment of frustration into a memorable marketing opportunity. 

Polaroid’s "The Camera for an Analog Life" campaign is both a product launch and a cultural manifesto. Amidst the digital arms race of sharper lenses and AI-enhanced filters, Polaroid lean into imperfection and tangibility. They're challenging audiences to think about how much of their lives are lived through screens.

The campaign’s clever tagline like “Real stories, not Stories & Reels”, contrasts the fleeting nature of social media with the permanence of a photograph you can hold in your hand. 

WHOOP’s campaign at the 2025 Ryder Cup brought a new dimension to how fans experience elite golf. By providing real-time physiological data from players like Justin Thomas, Tyrrell Hatton and Ben Griffin, viewers were able to see the heart rates and stress levels of athletes as they navigated high-pressure moments on the course. 

This unique insight gave fans a window into the physical and mental demands of professional golf, allowing for a deeper appreciation of what it takes to compete at the highest level.

By integrating wearable technology into a major sporting tournament, WHOOP made the invisible visible, allowing fans to connect with the game in a personal and interactive way. It also positioned WHOOP as a brand at the intersection of sport, science and entertainment, showing how technology can enhance the fan experience.

With contributions from: Steven Franklin and Liisbet Piirisild.