Production company, Neon, gives us a masterclass in horror promotion with their latest film Longlegs.
The Guardian
One of the most striking elements of the campaign is the use of cryptic messages. A notable instance was a half-page ad in the Seattle Times featuring a ‘Zodiac Killer’-esque code. The ad ended with the phrase, “Printed at the request of Longlegs.” This enigmatic approach piqued curiosity and generated buzz, drawing readers into the film’s ominous world.
Bloody Disgusting
Billboards in Los Angeles displayed a phone number that, when dialled, played whispered threats from Nicolas Cage. Reddit user Geahem reported this message, “There she is! What’s your name, Little Angel? Nice to meet you. Ohhh…. [light sobbing and then a sinister tone] I’ll be. Waiting...” These tactics are designed to create a sense of dread and anticipation, aligning perfectly with the genre.
In a trailer released by Neon, viewers get a glimpse of the intense first meeting between Monroe and Cage in character. The clip shows Monroe’s heart rate soaring to 170 beats per minute upon seeing Cage’s chilling transformation into the titular character. This visceral reaction underscores the frightening authenticity that Cage brings to the role, setting the stage for the film’s eerie and suspenseful atmosphere. Monroe’s palpable fear and the physiological impact of this encounter highlight the film’s potential to deliver a truly heart-stopping experience for audiences.
Neon
The trailers and teasers for Longlegs have been meticulously crafted to maintain a high level of mystery. Unlike most trailers that reveal significant plot details, the Longlegs promotions focus on creating an eerie ambiance. By keeping Nicolas Cage’s character largely hidden in promotional materials, the campaign enhances the suspense and allure of the film.
The marketing campaign for Longlegs exemplifies how innovative and thoughtful promotional strategies can elevate a film’s profile. By blending mystery, interactive elements and emotional engagement, Neon has created a campaign that not only promotes the film but also enhances the overall viewer experience. With Longlegs releasing in the UK today, the anticipation built by these efforts promises to draw horror fans in for a truly immersive and chilling experience.
on July 12th, 2024