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When picturing a pre-teen girl’s birthday list, one would normally picture dolls, toys and games, not an anti-aging serum. Unfortunately this is no longer the case, largely to due to the rise of the TikTok skincare influencers and their ‘get ready with me’ videos that have skyrocketed in popularity in the past year.
Increasingly, girls as young as 8 or 9 are developing detailed, expensive and possibly harmful skincare routines. This was especially noticeable during the past Christmas season, with 'Gen Alpha' children (born between 2010 and 2024) significantly boosting the sales of top skincare brands.
