Wildlife Photographer of the Year

Every year, the Natural History Museum’s Wildlife Photographer of the Year competition celebrates the extraordinary beauty, complexity and fragility of the natural world.

Now in its 62nd year, the competition attracted a record-breaking 65,403 entries from photographers across 121 countries and territories, making the announcement of its overall winner a truly global moment.

Following the success of our Piccadilly Lights project with the Science Museum, we were approached by the Natural History Museum to help make this year’s announcement even more spectacular.

Through Landsec and the Culture Council’s initiative supporting London’s cultural institutions, the museum was gifted a 10-minute takeover of Piccadilly Lights.

Our role was to make the most of that opportunity, creating a film worthy of the occasion and capturing the moment for audiences far beyond Piccadilly Circus.

Our challenge was to create a film worthy of both the competition and the iconic screen it would appear on.

Working with the museum’s extraordinary collection of shortlisted and winning photography, we developed a cinematic film celebrating the power of wildlife photography to connect us with the natural world.

The creative built anticipation through a sequence of remarkable images, celebrating the competition’s history before counting down to the winning photograph.

At 11:30pm on 13 October, as the announcement embargo lifted, our film illuminated Piccadilly Circus, revealing Federico Veronesi’s The Aftermath, a powerful image of an elephant carrying her deceased calf.

A moving reminder of why wildlife photography matters - not just in celebrating the natural world, but in inspiring us to protect it.

With just 10 minutes on one of London’s most famous screens, we knew the opportunity deserved a life beyond the live moment.

Our social-first production team was on the ground to capture the reactions as the winning image appeared on screen.

Working alongside a dedicated drone operator, we captured the spectacle from above and below, creating a second film designed specifically for social.

By combining the original screen creative with social-first production, we helped turn a one-off announcement into a wider digital celebration, giving the museum content to share the experience with its global audience.

Wildlife Photographer of the Year has spent more than six decades showing us the natural world in extraordinary ways.

Being able to bring that message to the heart of London, through Landsec and the Culture Council’s generous initiative, was something we were incredibly proud to be part of.

We also helped carry that message well beyond Piccadilly Circus, connecting the competition with audiences who might never have experienced the moment otherwise.

We’re excited to build on this collaboration with the Natural History Museum and continue finding creative ways to bring its remarkable stories to new audiences.