Science Museum
Visualising science and splendour for the Science Museum's landmark exhibition.
The Science Museum needed a bold creative concept for Versailles: Science and Splendour - their latest major exhibition revealing the powerful role of science and discovery at the Palace of Versailles.
See how we developed a creative route to refract the opulent history of Versailles through a modern lens.
Our “Splendid Dreams” concept echoed the exhibition’s exploration of 17th-century Versailles, blending the opulence of Versailles and the surreal. Scientific discoveries and fantastical visions intertwined. A portal of imagination.
Combining scientific objects with elements of artwork from the palace's walls, we created a space where innovation meets imagination. Versailles’ iconic archways inspired our a modern, geometric twist on the palace’s extravagant architecture.
Our artwork became the gravitational centre of the exhibition and the Science Museum’s marketing campaign, both for digital and OOH around London and within the museum itself.
Critics gave the exhibition golden reviews. It was a très magnifique launch for the Science Museum!
on July 16th, 2025