Science Museum – Science Fiction: Voyage to the Edge of Imagination


Science Fiction: Voyage to the Edge of Imagination was a major new exhibition which opened at the Science Museum in October 2022. Blurring the lines between exhibition and experience, it took visitors on an unforgettable voyage through space, exploring the future through the science of today. Showing the intricate relationship between science and science fiction, it revealed the power of human imagination.

Our Brief

After developing an exciting teaser video – with the Science Museum’s most successful launch results to date – we were tasked to develop a full scope digital advertising campaign. The goal? To drive ticket sales for their biggest and most ambitious exhibition yet, Science Fiction: Voyage to the Edge of Imagination.



  • Increase awareness of the ‘Science Fiction’ exhibition whilst driving sales and revenue.
  • Develop a powerful visual identity to stun, excite and stand out from the crowd – appealing to the head and heart of the key audience.


Target Audience:

  • Trend Awares
  • Science Fiction, Science and Technology and Space Fans
  • Mums and Dads

Our Response

By carrying out extensive audience research, we identified key audience clusters and tent pole moments, tailoring the media buying approach to platforms we knew held a high share of our target audience. We developed a full-funnel, multi-channel paid campaign to raise awareness, consideration and drive ticket sales for the Science Fiction exhibition across Meta, Google, YouTube, TikTok and Blis. Our strategy involved tailoring the creatives and

copy to each platform and audience, ensuring maximum impact within each unique environment. We aimed to speak to viewers in a way that resonated and captured their interest.

Through weekly reporting and developing a detailed mid-campaign report, we were able to successfully utilise our insights and learnings, optimising towards the best performing audiences, messaging and creatives throughout the campaign to drive the most cost-effective ticket sales.


Based on insights from our research into our key audiences, we developed a creative identity, including a futuristic portal that served as a stand-out visual identity for the exhibition throughout the campaign. We launched digitally and OOH with a suite of visually exciting assets, causing intrigue and driving interest in the exhibition in all manner of settings. Our versatile portal was adapted for digital and OOH, featured on a huge billboard, and our hero video was adapted for Sky VOD and cinema, showcased before box office hits such as Black Panther and Avatar.

We continuously updated our video and static creatives throughout the campaign based on learnings, tailoring the messaging towards each audience’s interests and capitalising on key tent pole moments, such as ComicCon and school holidays. We incorporated ‘word-of-mouth’ marketing into the social creatives, sharing stars, quotes and reviews from both publications and visitors – sharing real-life positivity and experiences to promote ticket purchases.

Our Results






Video Views


Website Traffic


We ran a successful year-long campaign for the Science Museum’s biggest exhibition to date, raising awareness and driving cost-effective ticket sales both digitally and OOH with our effective creative approach and paid media strategy. Managing both the paid and the creative for the campaign led to an efficient and harmonious campaign. We worked as an extension of the Science Museum’s team, delivering a constantly optimised campaign that drove over 22K ticket purchases.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond