Rethinking the relationship between design and the natural world
More than Human invited audiences to reconsider how design can work with rather than against the natural world.
We wanted to amplify that message through narrative-led storytelling and social-first creative, sparking curiosity and conversation across audiences passionate about design and sustainability.
The creative centred around the exhibition’s striking octopus-led visual identity - a metaphor for intelligent design beyond the human lens. This concept was translated into a cohesive suite of paid and organic assets across Meta, TikTok, Google PMax and LinkedIn.
From an exhibition to a digital-first cultural conversation
The Design Museum partnered with Influence Digital to raise awareness for the More than Human exhibition and to drive ticket sales through a digital-first integrated campaign. Our aim was to immerse audiences in a visually provocative narrative that explored humanity’s relationship with technology, nature and design.
Our two-phased strategy
The digital strategy was structured in two phases:
Awareness Phase:
Meta and TikTok were leveraged to build intrigue and drive reach among design enthusiasts and sustainability advocates through video-led creative.
Conversion Phase:
Meta, TikTok, Google PMax and LinkedIn were activated to deliver traffic and ticket sales, optimising toward engaged audiences identified during the awareness phase.
User-generated collaborations further amplified authenticity and reach, with a curated group of micro-influencers on TikTok and Instagram driving excitement around the exhibition.
Storytelling across multiple touch-points
The creative combined exhibition photography, footage and social-first motion assets to convey the More than Human message across every touchpoint - from street banners and posters to digital carousels and short-form video.
Through thought-provoking copy and powerful visual identity, the campaign challenged perceptions and encouraged audiences to explore design from a new perspective.
Key takeaways
The campaign demonstrated the impact of visually provocative storytelling and cross-platform synergy. Testing multiple creative variations helped avoid fatigue, while UGC collaborations successfully built authenticity and trust.
Published on July 9th, 2026
