Elevate the profile of Maddox Gallery, a cutting-edge art gallery in London, and promote their new The Love and Other Crimes exhibition whilst growing engagements and the community.
Maddox Gallery’s exterior flower display is one of the most recognised and photographed elements of the gallery, so for their new The Love and Other Crimes exhibition a special Valentine’s themed display was installed.
This new display presented a big opportunity to develop something highly engaging for Maddox’s target audience. Our idea was to use digital to bring this to life, immersing people in the flower display whilst encouraging them to visit the exhibition.
Through Facebook AR we created a bespoke filter. The AR filter both augmented the actual flowers outside the gallery, through a QR code, and for those that couldn’t visit in person, we created a platform specific version for Facebook.