Lift The Lid On Life


In the wake of the COVID-19 pandemic, the Science Museum wanted to inspire visitors to come back to their museum, and enjoy a fun day out together. Influence Digital were hired to develop an audience focused, digital-first, evergreen brand campaign for summer 2021.


  1. Improve overall brand awareness with the target audience
  2. Increase free online ticket bookings and in turn, visitor attendance, helping the museum to reach visitor targets for the summer of 2021

Target Audience

Our core audience was Engaged Community Drivers- visitors that enjoy visiting museums together but are more interested in immersive, interactive and fun aspects of the visitor experience rather than the educational takeaways. Users in this segment have a strong interest towards science, tech, museums, and other relevant topics.

We also added Retargeting audiences based on the audience’s behaviour both on social media and on the landing page, as well as Lookalikes of engagers, web visitors and purchases to maximise reach amongst relevant audiences.

Our Solution

We wanted to encourage people to book their free visit by positioning the museum as a place to discover a universe of experiences for the explorers, dreamers, and the curious. Every asset we created highlighted how stimulating and exciting the museum is. An experience that doesn’t end when the visit ends: on the contrary, it’s a starting point to see the world differently.

To kickstart the campaign, we released an inspiring and dynamic ‘hero video’ that showcased the museum’s multifaceted and rich offering. Using fast-paced clips, time-lapse footage, strong brand photography and abstract motion graphics alongside direct, bold messaging, we were able to connect with the audience on an emotional level whilst ending on a strong call to action to book their free visit.

This concept was executed with a 360 mindset. We supported the main ‘hero video’ with the release of multiple collateral assets to maximise its impact this included animated posters, display statics and video cutdowns. To ensure we remained audience-focused, each format was adapted – either visually or through the messaging – to ensure we reached the target audience.


To ensure we reached the target audience during the summer months and in early autumn the creatives were rolled out in two phases.

Phase one: To reach Engaged Community Driver families through the summer holidays, we featured creatives depicting families and children exploring the museum together and used messaging that would appeal to the hearts of the decision makers in those families.

Phase two: Once the summer holidays were over, we moved into phase two, where we focused on reaching adult Engaged Community Drivers with creatives that  included abstract, object-focused imagery to show the breadth of the offering. We also switched up the messaging to appeal to an Engaged Community Driver who would not be visiting with children.

To add another interactive layer to the campaign and drive further brand awareness, we created an Instagram AR filter inspired by the Reflections mirror in the museum.




Over 4M

Users reached


free ticket bookings


Conversion rate


Building up on our knowledge of our client’s core audiences, their behaviours and interests, and combining that with a thorough paid media targeting and creative approach, we delivered an extremely successful brand campaign that was consistently optimised to deliver high levels of engagement, brand awareness and conversions across key social media and website metrics.

In addition to the brand awareness campaign, we have done plenty of other work with the Science Museum Group. Check out some highlights below!


  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond