KLM #101ReasonsToTravel

Challenge

How can we raise awareness of KLM’s key focus destinations across Europe and drive engagement and consideration for KLM in the UK?

 

Objectives

  • Give reasons to travel across Europe via compelling content 
  • Bring travel to life focusing on the specific time of the year, inspiring people to consider key destinations
  • Raise awareness of different destinations throughout Europe
  • Drive reach, engagement and traffic via KLM’s UK social media channels
  • Tactical advertising through retargeting to promote booking with KLM

Response

We developed a strategic year-long campaign with influencer advocacy and dynamic, highly engaging content at the heart, fueled by strategic paid media targeting to bring the destinations to life and increase consideration amongst our key target audiences.

 

Our role in this campaign ranged from a variety of activity from the initial stages:

  • Campaign strategy and planning – a holistic approach incorporating content, paid media, influencers 
  • Complete Influencer support, from initial sourcing and communication, contracts and negotiating, full briefing, and support while travelling
  • Created bespoke campaign assets for each season and destination, utilising Influencer content
  • Strategically promoted each seasonal campaign through organic and paid media content, targeting new audiences within travel and similar interests
  • Drove traffic to KLM’s campaign website, utilising bespoke tactical ads and a comprehensive  retargeting strategy to drive action and deliver results. 

Results

4.5M

Total Impressions

1.3M

Total Video Views

99K

Engagements

70K

Link Clicks

And, we even won an award!

The Blogosphere Awards celebrates the best of the Influencer Industry, with over 250 attendees with a social following of more than 55 million. Our KLM #101ReasonsToTravel Campaign was nominated for, and won the Blogosphere Award for the 2019 Best Travel Influencer Brand Campaign.

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management