House with A Clock in Its Walls

Challenge

Develop a social paid media campaign to elevate the film to success with the objective of driving awareness, video views engagements and ultimately ticket sales.

Response

Our strategy was a flexible and fluid one, which focused on the continuous optimisation of the campaign, based on real-time testing and insights, performance data and learnings to drive the most efficient results through paid social.

We utilised three phase approach, with each one feeding into the next:

Phase 1. Phase one used the trailer to test multiple audiences and ad sets

Phase 2. Used the learnings from Phase One to create custom audiences

Phase 3. Focused on utilising the star power of Jack Black and Cate Blanchett

Results

3.5M

Impressions

5.8M

Views

129k

Clicks

drum-awards-2019

The Drum Awards

Other Info

Our paid social campaign contributed to propelling the film to #1 in the Box Office and #1 New Release across DVD and Digital and the highest converting kids/ family movie ever released.

The Drum Digital Advertising Awards Europe – Best Paid Social Advertising Campaign Nominee