Influence Digital Influence Digital

House with A Clock in Its Walls

Challenge

Develop a social paid media campaign to elevate the film to success with the objective of driving awareness, video views engagements and ultimately ticket sales.

Response

Our strategy was a flexible and fluid one, which focused on the continuous optimisation of the campaign, based on real-time testing and insights, performance data and learnings to drive the most efficient results through paid social.

We utilised three phase approach, with each one feeding into the next:

Phase 1. Phase one used the trailer to test multiple audiences and ad sets

Phase 2. Used the learnings from Phase One to create custom audiences

Phase 3. Focused on utilising the star power of Jack Black and Cate Blanchett

Results

3.5M

Impressions

5.8M

Views

129k

Clicks

drum-awards-2019

The Drum Awards

Other Info

Our paid social campaign contributed to propelling the film to #1 in the Box Office and #1 New Release across DVD and Digital and the highest converting kids/ family movie ever released.

The Drum Digital Advertising Awards Europe – Best Paid Social Advertising Campaign Nominee

  • Outstanding Agency! I've been working with Influence Digital and they consistently impress. Their expert team, clear communication, and innovative approach make them invaluable partners. Highly recommend!Alvaro Lopez, Primavera Sound
  • Across Paid Social and Creative, ID are experts in their field. Their collaborative approach, expert insights, strategic optimisation and passion for our business have been pivotal to the success of countless major film releases over the years.Chris Besseling, eOne Films
  • From straightforward project management and scheduling to more creative ideas, Influence Digital are flexible, innovative and adaptable. I am always grateful for the support and incredible experience.Niko Michault, Push Music Management (Jack Savoretti)
  • It has been the biggest pleasure to work with Influence Digital, both as a team and also as individuals. They’ve felt like an extension of our team and I’m so grateful for it. What I especially appreciate is their ongoing motivation to make things better. They’ve set a very high benchmark for me.Sophie Rix, The Prince’s Trust
  • We were very fortunate to have had Influence Digital involved in promoting the P!nk Summer Carnival 2023 shows in the UK. They managed the campaign throughout and ensured we achieved the results we were after. It is always a great pleasure to work with the talented Influence Digital team.Ben Martin, Marshall Arts (P!nk and Elton John)
  • Influence Digital have a fantastic and dynamic team who truly understand their client’s needs. Having worked with a number of agencies, it’s great to come across one who genuinely feels like they’re part of your team. They’re highly collaborative and ultimately get things done and deliver results.Tom Noeding, RS Group
  • Influence were and continue to be paramount to the success of a number of projects across the ATC roster. They are brilliant creative thinkers, always on the ball, understanding of the artist's vision and a joy to work with.Jai Shaw, ATC Management
  • Influence Digital has really helped us reach our digital marketing goals. They are experienced, attentive and effective, and have proven to be an important asset in our organisation.Naoise Kavanagh, Jigsaw
  • Influence Digital have been a crucial part of the Anjunabeats and Above & Beyond story for over 15 years, and we hugely appreciate the cutting edge expertise and sage advice they have given us during that time.Tony McGuinness, Anjunabeats / Above & Beyond