realme
We built a distinctive UK presence for a rising tech brand.
The world’s fastest growing smartphone brand was set to leap into the UK market. We amplified brand awareness and built an engaged community of Gen-Z netizens, using an innovative social media strategy.
Established in 2018, realme rapidly emerged as a global technology brand, wearing bold its motto ‘Dare To Leap.’ As of June 2020, realme’s global users reached 35 million. Here’s how we took realme to new heights in the UK.
Our mixed media assets incorporated Gen Z digital culture elements made waves in the tech scene – bold typography, textures and striking motion graphics. These cutting-edge creatives helped to organically grow the IG following by 15.3K followers and TW by 16.2K in the first year.
Taking our asset game to the next level, we directed and produced a bespoke photoshoot for the realme 8 5G campaign. The images were used to create a variety of motion-inspired assets that embodied realme’s spirit of adventure, movement and rhythm.
We sparked back-and-forths with our growing community, establishing realme’s products as talking points on socials. From tongue-in-cheek remarks, to daring text-only Tweets and meme-style giveaways.
We teamed up with up-and-coming Gen Z influencers who shared our Dare To Leap motto. From product-specific challenges, to introducing the realme mascot ‘realmeow’ and driving sponsored YT product placements.
5
Campaigns
902,905
Impressions
22%
Average ER
“Launching a mobile brand in the UK is a daunting task, but Influence Digital seized the opportunity to carve out a distinctive social presence that drove brand awareness and built up excitement for new products that authentically connected with our target audience. The team showed that they were naturals at communicating with the Gen-Z demographic, ensuring all social touchpoints, such as copy, product creatives, influencer partnerships and model shooting, were crafted with relevancy and engagement in mind. As our community grew, Influence Digital evolved our persona to further cement realme’s credentials as a trendsetting brand, reacting quickly to trending topics and agile responses. Their work has supercharged realme’s growth in the UK and driven an incredible amount of brand value and positive sentiment on social media.”